Maggie Drew Brennan is an integrated digital product strategist and user researcher.
Hyundai’s Genesis
Rock n’ Roll Hall of Fame
American Apparel
A quick read about me.
I'm an experienced UX researcher and product strategist with a background in international branding, product development, & campaign activation. I have overseen the strategic and research initiatives across a diverse range of industries and clients such as Twitter and Unilever.
Currently, I am the Banking + Trust Research Lead at Square, overseeing a team of mixed-method researchers supporting our Banking, Risk, Identity, and Support experiences.
In prior roles, I’ve managed the product and research initiatives for Hyundai, Twitter, Airbnb, JP Morgan Chase, Spotify and Rockhall to name a few. My wide-ranging category experience encompasses fintech, travel, automotive, beauty, beverage, technology, retail, spirits, and music, which has been recognized by The FWA, Awwwards, and among others.
Aside from strategy, I’m a fluent Chinese speaker and Spanish speaker (now Yiddish!) with several years as a radio DJ.
Areas of Expertise:
Product Workshopping
Omni-channel Communication & Content Strategy
Customer Acquisition & Retention
Go to Market + Campaign Activations
CX & Digital Ecosystems
Creative & Innovation Brainstorming Sessions
Quantitative & Qualitative User Research Techniques
Client List
Past Speaking Events
“To bridge the delusion gap between what the business thinks the user needs vs. what the user actually wants, we must actively invite audiences to participate in the design process, early and often.”
- Keynote speech for Awwwards Design Conference, NYC, 2019.
By the Numbers…
1M+
Post-its used
60+
Workshops leads in ten countries
23 & Me
Successful products launched (thus far).
Got Milk?
Are you looking to bring your brand or product to market, or have existing needs in optimizing your current presence in the digital space?